Typically, Indians have bought life insurance as a tax-saving or investment option. However, we believe insurance is a pure risk-cover instrument. It ensures financial security of your family in case of the pre-mature demise of the breadwinner.

There are hundreds of insurance plans available in the market. We have access to the offerings of all the public and private insurers. Choosing the right plan for you goes beyond comparing the cost of insurance policies or the insurance premium. We have the expertise to help you choose the best life insurance plan to secure your loved ones.

Common mistakes people make while choosing life insurance is as follows:

I DO NOT REQUIRE SO MUCH INSURANCE COVER. I ALREADY HAVE ADEQUATE INSURANCE

Individuals usually do not know the amount of insurance coverage required by them. Most of the time they end up being under-insured or over-insured. You have to ensure insurance worth the economic value that you have for your family.

MY LIFE INSURANCE IS A FORM OF INVESTMENT

It’s a common belief that life insurance is a risk-free investment. This is incorrect. These are two different financial instruments - Insurance is a risk coverage if an earning member dies unexpectedly. Investment, on the other hand is to achieve a goal and build wealth. If we mix the two justice is not done to either. A truly professional guide will put you on a safe path of adequate insurance for risk coverage and get your money invested in well diversified portfolio for wealth creation

LIFE INSURANCE IS THE BEST WAY TO SAVE TAX

For many, the primary motive for buying life insurance is tax savings. However not all insurance premiums are tax free. Tax deductions for life insurance is subjected to the upper limit under various sections of the Income Tax Act. You should also keep in mind that this exemption limit may not exclusively be for insurance products and may be clubbed with other savings such as PF Contributions, Housing loan interest, etc. Life insurance should only be treated as a risk coverage instrument.